What is it about?
Have you forgot the traditional old-times-classic handwritting? We believe that, it is so awesome for someone to receive a traditional letter …and guess what… a letter with a beautiful calligraphy style… nice fonds, romantic flourishes, borders, flowers, or anything gives this old times style… This would be an amazing surprise for anyone.
Yes, this is a surprise.
And to us… yes, believe it, please do not laugh… each time we have a new request for a letter, first we say “Yupiiii” and then…. we are very panic -like the song “First we take Manhatan then we take Berlin 🙂
All the team really think a lot about your letter… We think who is the sender and who is the recipient…so, yes, we think each time to create a different letter for you.
Then we start the creativity….”we have to make it perfect…ok more perfect”…”come on, think something better”… “why don’t you like my idea???” …. “still thinking? the letter must finish…yesterday”…”Oh God! where is my imagination?” and all these great and cretive conversations that happen in our atelier everyday 🙂
So yes, each time we love to create a very new unique letter… new request, new design!
And this is the surprise to all of us!!!